Established in 2003 by Mr David Aviv, W.I.C. Ltd’s objective is to provide cellular and international telecommunication services at the highest level and top quality together with a provision of the best customer service to its consumers, which strictly manages its telecom expenses during their stay in Israel.

W.I.C. is currently the leading company in its industry. The company sales and distributes international calling cards and cellular top up cards, mobile phones and accessories to over 2,000 retails points across the country, and is committed to the highest customer service standards.

W.I.C partners with the leading tier 1 telecom companies in Israel such as Orange Israel, 013 Barak Netvision, 012 smile, Bezeq International and Cellcom. Our strategic partnerships enable us to provide our customers with the option to feel close to their families based overseas at the lowest possible costs.

Our Vision

W.I.C aims to be a consumer focused company, by seeing consumer needs and its priorities as its main goal. A company which will lead the prepaid market in Israel and provide its customer with the best cost effective products with an emphasis on service, reliability and quality